EST. SPOTLIGHT: LOCAL + LEJOS
Photography By: Taylor Rainbolt
When I first discovered Local + Lejos their colorful approach had my attention immediately. Aside from the gorgeous patterns and vibrant colors, their mission left a lasting impression. Working directly with undiscovered artisans around the globe, each purchase of hand crafted goods provides an opportunity to create sustainable living. By supporting these artists, consumers have the opportunity to play a first hand role in empowering these artisans while getting a unique hand crafted piece in their home.
Founder and CEO Sheeva Sairafi's interest in culturally rich pieces began at a young age. But it was during a trip to South America, the summer after college graduation, that her appreciation turned into a passion to share. After spending time along side Peruvian weavers learning their culture, traditions and the art of crafting, Sheeva was left in awe of their unparalleled skilled. But in talking with the women, she soon understood their struggle to sell their products. Knowing these artisans needed a steady business, as they were at the mercy of tourism season, she and her sister took as many blankets back to the states as they could fit. Friends loved the items and Sheeva knew she had a unique opportunity. Local + Lejos was born to connect these talented artisans with consumers who may never have had the opportunity to find themselves abroad.
The literal meaning of their name Local {english} being or relating to a particular area and Lejos {Spanish} far away, distant was the perfect name to encompass the companies mission and purpose. Loving everything this company had to offer, We fired questions off to CEO Sheeva, to get some more insight.
What keeps you inspired?
Since starting this adventure a few months ago, I’ve met some really amazing people. This community of conscious individuals that are working to create opportunity in the world constantly inspire me. It has been so amazing to see people so interested in the mission of the company, and really care that every dollar they spend is going to something with meaning.
Favorite product you have created?
My favorite product I've created so far are woven baskets that are currently on their way from Rwanda. It was my first time working with this group of artisan women and designing baskets. Because we've had to work really hard together to get them right, these baskets truly embody the mission of Local + Lejos. By teaching the artisans new patterns and new ways to think about baskets, it has helped empower them to learn and try new things! As a bonus, the earnings from the work helped to but them chickens, goats, pigs and cows to help feed their families.
Favorite thing about Local + Lejos?
My favorite thing about Local + Lejos is that it encompasses my three biggest passions in life: beautifully designed product, business for social good, and adventurous travel.
What does “impact” mean to you?
To me, impact means something that is lasting. The mission of Local + Lejos is to create sustainable change in the communities we work with by empowering the women we employ, a powerful force that transcends outside of work and into everyday life.
How does California inspire your pieces?
The goal of Local + Lejos is to create pieces that can be used in every day life in California, so I’m inspired every day identifying products that would fit in the California lifestyle. The Striped Serape Blanket is a perfect example of this. The blanket reminds me of beach days in Venice, wine picnics in Malibu, and outdoor music listening at Coachella.
Favorite product in the line?
Right now, the Accessory Bag is my favorite product in the line. They are all one-of-a kind, unique, and so fun! I love that they can be used for almost anything, and are the perfect fun pop inside my black leather bag.
To celebrate our love of Local + Lejos and all they do, here's your chance to win some goodies! Check out the details below!
ABOUT THE AUTHOR
Megan Araujo is an entertainment professional with over 10 years of experience on stage, in front of the camera and behind the scenes. A graduate of San Jose State University, Megan earned her degree in Creative Arts before moving to Los Angeles.
This Northern California native is daughter to a professional crafter and party planner, so design and event production has always been second nature to her. It's no surprise that she wants to be wherever the good times roll (with gold glitter on hand, of course!)
