EST. SPOTLIGHT: OFTEN WANDER
Photography by Amy Lynn Photography
Unique is the perfect word to explain Often Wander. It’s collection of beautifully eclectic lifestyle items that scream California. It’s creative in spirit and inspiring at the same time. Each piece within this stunning San Diego storefront tells a story that evokes creativity with in those who shop. Owner and designer Sarah Larson challenges her customers to ask questions, share their story and inspire others with adventure.
Her wandering spirit is what lead her to Barcelona and Berlin, where entrenched in culture and color her true life journey was born. Returning to the states with a new approach to life, Sarah opened Often Wander to provide for others the feeling she found on the streets abroad. Whether it be to purchase a piece that speaks to your soul or rent a piece to help induce a mood at a party, Often Wander brings a carefully curated collection to its customers.
If hearing about Often Wander has you as intrigued as I was, you'll enjoy learning more about free spirit Sarah Larson as she challenges you to often wander, wander often.
What was the defining moment you knew you wanted to create Often Wander?
I was traveling in Europe (mostly wandering Barcelona) and I was so inspired by absolutely everything. I was there to dance, but felt pulled in other creative directions, to create with my hands. I knew that when I returned to the states I wanted to explore making these new ideas that came to me while traveling.
What keeps you inspired?
{WANDERING} It's true. Honestly I'm inspired by things all the time but I definitely get the most inspiration when I venture to a new place. I’m really inspired by spaces as well, like big empty run down buildings are my absolute favorite. I also love to be sneaky and find these places, and maybe go where you're not supposed to be.
What advice would you give to your 16 year old self?
Don't doubt yourself. Do you, not everyone else. Be confident and explore your interests. Stick up for yourself. Be bold and brave. Say yes to new opportunities. Work hard for your dreams.
What do you love most about California?
It seems like anything is possible in CA. We have the best of everything. This place is incredible. I've lived here for 10 years now, and I still pinch myself that I live here. I love the people in CA too. We're all chasing our dreams together and it's really inspiring and I'm happy to run along side them.
What is your favorite part of the day?
Definitely dusk. The air changes, the moods shift, and it's usually when I get my second wind. I also love right before the sun rises. I'm not usually up early enough to enjoy these moments but when I do, it feels like time is stopped and the most beautiful light shines on the city and makes me buzz with inspiration.
Favorite product in the store?
Well, I love my candles, a lot. I'm also currently digging the new diffusers I've been making. I'm hooked. I also love all the beaded bracelets/wrapped bracelets/bangles in the shop. I love a good stack, so it's fun to play around with them!
ABOUT THE AUTHOR
Megan Araujo is an entertainment professional with over 10 years of experience on stage, in front of the camera and behind the scenes. A graduate of San Jose State University, Megan earned her degree in Creative Arts before moving to Los Angeles.
This Northern California native is daughter to a professional crafter and party planner, so design and event production has always been second nature to her. It's no surprise that she wants to be wherever the good times roll (with gold glitter on hand, of course!)